Do you want to install Google Analytics into your website, but you don’t know how to do it the easiest and the fastest way? I got you. I will teach you one of the easiest and simplest ways to do it.  

Google analytics is one of the best tools you can have in your website and it is totally FREE. You can read it well, you can check all necessary information related to your website’s visitors totally for free. All you need to do is just to have a google or Gmail account, create your Google Analytics profile and install the provided code into your website. 

How to install Google analytics code in WordPress website?

Why do I need to have Google Analytics for my blog?

Google analytics is a very handy tool. It can help you analyze what content is interesting for your readers, at what time of the day you have more visitors on your website, from which countries you have traffic, on what devices visitors surf your website, in which browsers visitors check your website and much more. It will show you very important and very needed data so you’ll be able to run a successful business. 

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What do people do when they are on your website?

You can check which article attracts your readers the most, you can check from which source they are coming to your website. You can see if they came organically, from some social media channel or through some link, or maybe directly to your website. In that case you will know which channel works the best to drive traffic for your website. You can check how much time readers spend on your website, and which articles are more successful and which ones are not. 

When is the best time to post a new article?

I am sure you had this question before. It is really a very-very important question. It is much better to publish a new post during that time of the day when you have more visitors on your website. You can check this data very easily with Google Analytics too, so you can try to post during that time, or just schedule the posts for that time.

How to sign up with Google Analytics?

Anyone who has a Google or Gmail account can sign up totally for free and use all features also for free. The process is really easy and simple. 

First of all visit Google Analytics main page and follow all steps. Login to your Google or gmail account, create a Google Analytics account, choose what you want to monitor (choose web), then fill in all necessary info related to your website, click “Next”.  

Sign up to Google Analytics

Now you received your Google Analytics tracking code, which you need to insert into your website. 

Google Analytics code

Read too: Does a new WordPress theme affect the SEO of your website?

How to instal Google Analytics code on a website?

How to instal Google Analytics code on a website?

There are a couple of ways you can install Google Analytics’ tracking code in your website. You can install the code directly into your theme, but you must be familiar with coding. If this sounds too complicated, there is a much easier way. The best and simplest way is to install it through a plugin. 

I recommend using Google Analytics for WordPress by MonsterInsights It is the most popular plugin for Google Analytics. Over 2 million active installations on different websites. One of my friends said: “Over 2 million people can’t be wrong, so it should really be a good plugin”. And it is true. You can even track your affiliate links with this plugin. Sounds like a great bonus. Right? 

MonsterInsights Plugin

After installing that plugin, you need to activate it. Then you will be redirected to MonsterInsights setup wizard. Choose Publisher (blog), or what is suitable in your case, then press the button “Save and Continue “. Then you will need to connect your plugin with your Google account associated with your Google Analytics.

Connect MonsterInsights

Allow MonsterInsights to access your Google Analytics account, select your website which you would like to track, press “Complete Connection” and you are done.

How to instal Google analytics in a website

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How to instal Google Analytics into the blog

That’s it. Easy, simple, fast and the most important without coding. All coding was done properly on your behalf, and all was set in the right place.

Recommended settings

Then I recommend to select “settings”, and just choose “default”, as they usually work fine for most websites. Don’t forget to save your settings. 

This plugin has a free and a Pro version. The Pro version is definitely much more powerful and can give you access to so many useful features. 

MonsterInsights full tutorial

If you decide to install the free version, you can always upgrade to the Pro version at any time. 

Then you will have an option to install WordPress contact form plugin, you can read more about it in this article. You can install it, or simply skip this step. Congratulations! Wow, you did it. Plugin is installed properly and everything is working well. To be able to double check it, I go to the main Google Analytics page and send to myself a test traffic, so I am sure that all my visitors will be counting accurately. 

Google analytics setup

One of the best features which MonsterInsights has is that you can view your Google Analytics report directly from your website’s Dashboard. Simply visit “Insights”, then the “Reports” page to check it. All the information is on one page and you don’t need to switch to the main page of Google Analytics every time. 

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Usually, I am checking my Analytics from my phone. I have downloaded their app, which works fine for me, but I definitely check it through my Dashboard when I am working on my website. It is much faster.

I hope this article was helpful for you and I wish you growth in your website’s traffic. Pin and share this article with your friends to make this task easier for them too.

How to instal Google Analytics code in website
How to instal Google Analytics code by Monsterinsights in WordPress website?
How to install Google analytics code in WordPress by MonsterInsights

12 thoughts on “How to install Google analytics code in WordPress by MonsterInsights

  • at 3:31 pm

    Thanks for walking us through this. I want to install Analytics but the online instructions never made sense to me! I’m pinning this for sure!

    • at 10:15 pm

      Totally agree with you Jen.

  • at 11:57 am

    Much needed WordPress plugin!

  • at 11:28 am

    I’ve never heard of MonsterInsights before. Interesting… I must take a better look at it!

    • at 10:16 pm

      It is very easy to instal an does a great job.

  • at 12:51 am

    Great tips for beginning Bloggers. Thanks for sharing, I texted to my friend, she’s just getting started.

  • at 12:26 am

    Pretty straightforward tutorial, the images does give clarity.


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