If you want to be successful, just do it better or differently than others. This rule works for all kind of activities: business, work, hobby or anything else. If you add value for people, and your services/products make their life easier and better – you will be successful. In any business, if you are having at least one better thing than your competitors – you will be more successful than them. Just try to find which services or products you can serve/make better than your competitors. Be happy! Be successful!
The secret o success is to do the common thing uncommonly well!